Focus on the core pages that convert
- Home, Services, Pricing, Contact with a strong CTA.
- Include Portsmouth‑specific copy and areas served (Southsea, Cosham).
- Add simple analytics to track calls and forms.
Keep the stack lean
A light, hand‑coded site is faster and cheaper to run than heavy themes or page builders. Hosting at £20/mo is plenty for most small sites.
Use social proof and real photography
Add 3–5 reviews and 4–6 genuine photos. Authenticity boosts enquiries more than elaborate effects. Even if enquiries come via phone or social, the site acts as social proof that validates your business.
Budget and ROI snapshot
- Build £500 + Hosting £20/mo
- Business add‑ons £900 (profile, email, extra content tweaks)
- Goal: 2–3 extra enquiries/month to break even
DIY vs done‑for‑you
DIY saves cash but costs time and can be slower. Done‑for‑you gets you live quickly with fewer pitfalls. Mix the two: provide your own photos and copy to reduce cost, we handle the build and SEO basics.
FAQs
- How cheap can a Portsmouth site be? A lean build at £500 plus £20/mo hosting covers most small businesses.
- Do I need booking forms? Optional. Click‑to‑call and a simple contact form convert well for trades and services.
- Can I add more pages later? Yes — start with essentials, expand once traffic and questions emerge.