Prioritise fast loading and clear calls‑to‑action
Local visitors often browse on mobile between errands. Keep pages light, compress images, and use concise copy. Place a clear CTA above the fold: “Call now”, “Book a table”, or “Get a quote”.
- Use modern image formats (SVG/WEBP) and lazy‑load below‑the‑fold media.
- Limit fonts and animations that increase blocking time.
- Make the primary CTA visible on every page.
Optimise for Chichester search intent
Include “Chichester” naturally in headings, page titles, and body copy. Add a directions/parking snippet and opening hours to improve local relevance.
- Create a contact page with a map and “near me” phrasing where natural.
- Feature nearby landmarks (Cathedral, Market Cross) in copy where appropriate.
Show trust: reviews, awards, and photos
Add a reviews carousel or grid with real names and sources. Use recent photos of your premises and team — authenticity converts better than stock imagery.
Your website as social proof (not just leads)
A Chichester business website doesn’t always need to capture the lead directly. It also serves as proof you’re legitimate when people find you via word‑of‑mouth, signage, or social. Make sure it backs up your reputation:
- Showcase recent reviews and case studies with photos.
- Publish pricing “from” ranges to build trust.
- Add clear contact details, hours, and a map so people can verify you quickly.
Example long‑tail keywords to target
- “web design in Chichester for trades”
- “Chichester café website pricing”
- “local SEO services Chichester”
- “book a table online Chichester restaurant”
Homepage section template (quick draft)
H1: Web design in Chichester for [your service]
Short value statement (one sentence). CTA button: Call/Book/Quote. Below the fold: 3 benefits, 3 reviews, services grid, pricing from, map with hours, FAQ.
Measure and iterate
- Track calls and form submissions as conversions.
- Review top pages in Search Console for queries including “Chichester”.
- Refresh photos and reviews quarterly.
FAQs
- How fast can I launch a Chichester website? A lean 1–5 page site can go live in one to two weeks with provided content.
- Do I need a blog to rank locally? Not required, but helpful. A strong “Service in Chichester” page + reviews often moves the needle fastest.
- What if most leads come by phone? That’s fine — the site still provides social proof and improves conversion from offline discovery.